SEM Manager | Senior SEM Specialist
SEM Manager- Senior SEM Specialist
This is a fantastic opportunity to join our growing SEM team. We are looking for an experienced, passionate and self-driven SEM manager to join our expanding agency. This role is based in the amazing Manly beach. So, if you’re looking for a better work-lifestyle and enjoy a swim or surf at lunch or after work, this is the place for you.
The Role
This is an agency-based role so you can expect to work with clients of all sizes, from a wide range of industries. You will be responsible for managing paid campaigns across search advertising, display advertising and YouTube advertising. Effectively managing these campaigns to maximize ROAS, as well as other key metrics. Strategic thinking and planning will be essential in this role, both across our current and potential new business.
This role will also entail mentoring a small team of SEM specialists. Who will also provide support to this role.
This position will also give you an opportunity to work across paid social primarily Facebook Ads, Native ads and other PPC channels.
Responsibilities
Digital Advertising– Manage the development and implementation of client advertising in the following channels: Google Ads and Microsoft Search Ads, Google Shopping, Display Advertising, YouTube Advertising.
The role will be responsible specifically for;
- Campaign strategy, research and insights
- Campaign structure development and management
- Goal, Event setup and management
- Shopping feed/merchant center management
- Manage / oversee campaign builds from start to finish
- Ongoing optimisation and tracking- Performance Focused
- Campaign reporting and insights
- Overall budget management
- Audience targeting and building remarketing audience to utilise across tactics.
Account Management
- Working alongside the Digital Performance Director to ensure positive relationships are maintained with each client on a day-to-day basis.
- Manage client account relationships including strategy, setup and onboarding, WIPS, reports, account growth, and reviews as well as day to day general communications.
Performance Based Optimisation
- On a daily basis, this position is responsible for tracking, reporting, and analysing campaign performance, with the goal of improving campaign performance- ROARS, Key KPIs.
- Part of optimisation is to ensure latest and best practice structures and optimisation are in place including structure, smart bidding, responsive search ads, active a/b tests, analysing analytics data to identify key insights and opportunities.
Digital Performance Reporting
This role is responsible for overseeing the management of all client monthly reporting. Directly presenting or support SEM team in presenting to clients. So excellent written and verbal communication skills essential.
Agency Perks
- Flexible working hours- can start anywhere between 8-9 and finish between 4.3–5.30
- Relaxed work environment- swim, surf, yoga in lunch break or before / after work
- Light filled, open office space- meters from Manly beach, Outside balcony area to relax.
- Ongoing professional training
- Includes all you can drink Nespresso coffee
Key Capabilities & Technical Skills / Expertise
- Proven SEM experience and success managing campaigns across Google and Microsoft
- Experienced in managing and optimising shopping feeds / Merchant Center.
- Strong in analytics and data analysis and able to draw valuable commercial insights from the data and present this to the client in easy to understand reports.
- Up-to-date with latest trends and best practice in search engine marketing
- Highly experienced in tracking and tag/pixels- Google Tag Manager
- Exceptional time management, attention to detail and prioritisation skills.
- A strong understanding of other key channels including: Paid Search, SEO, Native)
- Mentor / management experience, or ready to move into this role.
- Excellent verbal and written communication skills
Apply now
If you think you fit this role, we’d love to hear form you. Contact us below and we can call you back to discuss in more detail or send through your resume.
